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Administrative Tasks |
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Setup Google Search Console and Google Analytics Google Search Console provides data on search performance, indexing status, and technical issues. Google Analytics provides valuable insights into your website's traffic, user behavior, and conversions. |
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Build and submit sitemap to Google Search Console By creating and submitting a sitemap for your website to Google Search Console, it enables search engines to efficiently index the pages of your website, improving overall effectiveness. |
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Connect social media Social media is connected to your website to enhance visibility, drive traffic, boost brand awareness, and generate social signals that benefit search engines. |
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Technical Site Audit |
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Crawling & Indexing A technical site audit for crawling and indexing analyzes your website structure, identifies crawlability issues, optimizes robots.txt and XML sitemaps, and ensures effective indexing by search engines. |
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Meta & Structured Data A technical site audit for meta and structured data examines and improves your website's meta tags, schema markup, and other structured data elements to enhance search engine visibility. |
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Content A technical site audit for content assesses the quality, relevance, and optimization of your website content, identifies keyword opportunities, and improves overall content strategy. |
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Images & Video A technical site audit for images and video evaluates your website's image and video optimization, file sizes, alt text usage, video schema markup, and other factors. |
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Mobile A technical site audit for mobile examines the mobile-friendliness, responsiveness, page load speed, and user experience on mobile devices to optimize your website for mobile search. |
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Speed A technical site audit for speed evaluates your website's performance, identifies bottlenecks, and implements optimizations such as caching, minification, and image compression to improve page load speed. |
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Security A technical site audit for security assesses vulnerabilities, checks for secure protocols (HTTPS), implements strong access controls, and ensures protection against malware and unauthorized access to safeguard your website and user data. |
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Implement technical fixes We rectify SEO audit issues by resolving 4xx and 5xx errors, fixing broken links/images, eliminating duplicate content/meta descriptions/title tags, correcting inaccurate sitemap.xml entries, and ensuring unrestricted content crawling. |
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Keyword Research |
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Exploration questionnaire Our questionnaire helps us to gather information about your target audience, industry, products/services, desired search terms, and goals to effectively strategize keyword optimization. |
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Competitor analysis Involves analyzing and studying the keywords and strategies used by competing websites to inform and enhance our keyword selection for your SEO campaign. |
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Recommendations for top keywords and phrases We identify and suggest highly relevant and competitive long-tail keywords that can drive organic traffic and improve search engine rankings. |
Up to 5 keywords | Up to 10 keywords | Up to 15 keywords |
Content Creation |
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Downloadable guide Copy that Converts "Copy that Converts" is an essential SEO guide that provides expert insights and practical strategies to optimize your Squarespace website content. This comprehensive guide encompasses a range of essential aspects, including meta and title tag optimization, image optimization, on-site link building strategies, and effective content creation techniques. |
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Meta and title tag optimization Concise and compelling meta descriptions and title tags for your Squarespace pages improves search engine visibility and entices users to click through to your website. |
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Image optimization Adding descriptive file names and alt tags accurately describes your image content, helping search engines understand context and improving accessibility for visually impaired users. |
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On-site link building Involves strategically placing internal links within your website to improve navigation, enhance user experience, and increase the visibility and authority of specific webpages. |
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Content creation High-quality, keyword-rich content is crafted to engage users, fulfill their search intent, and align with your website's optimization strategy. |
- | Up to 5 pages | Up to 10 pages |
Blog creation Blog posts provide fresh, relevant content that can be optimized for keywords, attract organic traffic, and encourage backlinks from other websites. |
- | - | 2 per month |
Backlinking |
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Diverse white-hat links Diverse white hat links refer to high-quality, natural backlinks from a variety of reputable sources that follow ethical SEO practices, improving your website authority and search engine rankings. |
- | - | 5 per month |
Reporting |
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Executive update Our executive update is a simple and concise document that provides key takeaways, insights, and recommendations on the performance and progress of our SEO campaign |
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Detailed view of the progress made across selected metrics This report includes information on keyword rankings, organic traffic, backlinks, on-page optimization, and conversion rates. |
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